23andMe offers a wide variety of health reports, many that highlight predispositions for some pretty serious things, like breast cancer and type 2 diabetes. The challenge was to find a way to educate consumers on the value of 23andme’s health offering in a fun and approachable way. To solve this we created an edu-taining world where you can meet the genes behind these issues and learn about how they can help empower you to take action now to stay healthy.
